How to price a DVC Resale?
Posted On December 18, 2025

Pricing your Disney Vacation Club resale correctly is one of the most important decisions you will make when listing your membership for sale. Setting the right price attracts serious buyers, reduces time on market, and helps ensure your contract passes through Disney's Right of First Refusal. Understanding the factors that influence DVC resale pricing will help you maximize your return while achieving a timely sale.
Research Current Market Conditions
The DVC resale market fluctuates based on supply, demand, and economic conditions. Before setting your price, research recent sales of similar contracts at your home resort. Look at contracts with comparable point totals, use years, and point availability. DVC Sales provides market data and recent transaction information to help sellers understand current pricing trends.
Pay attention to how long similar listings have been on the market. If contracts at your resort are selling quickly, you may have room to price toward the higher end of the range. If listings are sitting for months, more competitive pricing may be necessary to attract buyer interest.
Factors That Affect DVC Resale Value
Several key factors determine what buyers will pay for your DVC contract. The home resort significantly impacts value, with more desirable locations commanding premium prices. Resorts like Polynesian Village, Riviera, and Beach Club typically sell for higher per-point prices than older or less popular resorts.
Contract size matters as well. Smaller contracts under 100 points often sell for higher per-point prices because they require less total investment. Larger contracts may need to be priced more competitively on a per-point basis to attract buyers who can afford the higher total cost.
Point availability directly affects buyer interest. Contracts with banked points, current-year points, or upcoming points ready to use are more valuable than stripped contracts. Buyers often prefer contracts where they can book a vacation soon after closing rather than waiting for the next use year.
Understanding Use Year Impact
Your contract use year influences both the pool of interested buyers and the pricing strategy. Popular use years like February, March, and October align well with common vacation planning timelines and may attract more buyers. Less common use years might require slight price adjustments to compete effectively.
The timing of your listing relative to your use year also matters. Listing several months before your next point allocation allows buyers to plan for upcoming points, potentially supporting a higher asking price.
Consider Disney ROFR Patterns
Disney exercises their Right of First Refusal (ROFR) more frequently on certain contracts and price points. Contracts priced significantly below market value are more likely to be purchased by Disney. While a lower price might attract buyer offers quickly, those offers may not close if Disney exercises ROFR.
Research recent ROFR data for your resort to understand the price ranges where contracts are passing. Pricing within the range of recent successful sales increases the likelihood that your sale will close with your chosen buyer.
Using DVC Sales Pricing Tools
DVC Sales offers tools to help sellers price their contracts effectively. Our platform displays current listings at each resort, allowing you to see what competitors are asking. We also provide guidance based on recent sales data and market conditions specific to your resort and contract details.
Our team can review your contract specifics and provide personalized pricing recommendations. We consider your timeline for selling, point availability, and current market conditions to suggest a price that balances competitive positioning with value maximization.
Adjusting Your Price Over Time
If your listing does not generate offers within the first few weeks, consider whether a price adjustment might be necessary. The DVC resale market moves quickly, and buyers tend to focus on newly listed contracts and competitively priced options.
Small price reductions can renew buyer interest and signal motivation to sell. DVC Sales notifies registered buyers when prices change on contracts they have viewed, potentially bringing your listing back to their attention. Strategic pricing adjustments often lead to successful sales within a reasonable timeframe.
Working with DVC Sales
Listing your DVC membership with DVC Sales provides access to a large pool of active buyers searching for Disney Vacation Club contracts. Our platform handles the listing process, buyer inquiries, offer management, and coordination with title companies. We work with you to price your contract competitively and adjust strategy as needed based on market response.
Additional Considerations for Sellers
Beyond pricing, sellers should be aware of other aspects that can impact the sale of their DVC contract. The presentation of your listing is crucial; high-quality photos and a detailed description can make your contract stand out. Additionally, transparency about any limitations or special conditions associated with your contract can build trust with potential buyers.
It's also beneficial to have an understanding of the closing process. Typically, once a buyer is found, the transaction goes through a series of steps including the drafting of a purchase agreement, a title search, and closing. Being prepared for these stages and having a responsive approach can facilitate a smoother sale.
Lastly, consider the potential benefits of working with a professional DVC resale broker. These experts can provide valuable insights, handle negotiations, and ensure that all documentation is handled correctly, thereby reducing the stress and complexity of the selling process.