Understanding ROFR in Disney DVC Resales
Posted On December 18, 2025
Understanding ROFR in Disney DVC Resales

Disney Vacation Club (DVC) is a popular vacation ownership program that allows members to enjoy flexible vacation options at Disney resorts. When it comes to purchasing DVC points on the resale market, understanding the Right of First Refusal (ROFR) is crucial. This provision, which allows Disney to purchase a resale contract before it transfers to a new buyer, can influence both the buying and selling process significantly. Prospective buyers should familiarize themselves with ROFR to navigate the DVC resale market effectively.
How ROFR Works
When a buyer and seller agree on terms for a DVC resale contract, the transaction does not immediately close. Instead, the contract is submitted to Disney for review during a mandatory waiting period. Disney then has the right to step in and purchase the contract at the agreed-upon price, effectively taking the place of the buyer in the transaction.
This review period typically lasts 30 days, though Disney may respond sooner. During this time, the buyer waits to learn whether their purchase will proceed or if Disney will exercise their right to buy the contract instead. If Disney declines to purchase, referred to as waiving ROFR, the sale continues to closing and the buyer receives ownership.
Why Disney Exercises ROFR
Disney uses ROFR strategically to manage the resale market and maintain certain price points for their product. When resale prices drop significantly below direct purchase prices, Disney may exercise ROFR more frequently to prevent contracts from selling at prices they consider too low. This helps protect the perceived value of DVC membership.
Disney also uses ROFR to acquire contracts they can resell through their own sales channels. Points purchased through ROFR can be remarketed as direct purchases, often at substantially higher prices. This creates inventory for Disney without manufacturing new points or developing new properties.
Factors Affecting ROFR Decisions
Several factors influence whether Disney will exercise their right on a particular contract. Price per point is the most significant consideration, with contracts priced well below market rates more likely to be taken. However, Disney considers the complete picture rather than just the price.
The specific resort matters because different properties have different demand levels and strategic importance to Disney. Popular resorts or those nearing sold-out status may see higher ROFR activity as Disney seeks to control inventory. The number of points in the contract and its overall condition also factor into Disney's decision.
Strategies for Passing ROFR
Buyers hoping to successfully pass ROFR often consider pricing strategies carefully. Offers priced at or near current market rates have better chances of passing than significantly discounted offers. Researching recent sales that passed ROFR provides valuable benchmarks for realistic pricing expectations.
Some buyers prefer to make offers during periods when Disney appears less active in exercising ROFR. However, Disney's ROFR behavior can change without notice, making predictions difficult. Working with an experienced resale broker who tracks ROFR patterns can provide helpful insights into current market conditions.
What Happens If ROFR Is Exercised
If Disney exercises ROFR on your contract, you will not complete the purchase. Your earnest money deposit is typically refunded in full since the contract was not declined by either the buyer or seller. You can then search for another contract and make a new offer, hopefully with better success.
While losing a contract to ROFR can be disappointing, it is not uncommon in the resale market. Many buyers experience one or more ROFR exercises before successfully closing on a contract. Persistence and flexibility regarding price or resort choice often lead to eventual success.
ROFR Timeline and Process
After accepting an offer, the seller and buyer sign contracts and the buyer submits their earnest money deposit. The resale broker then sends the contract to Disney for ROFR review. Disney evaluates the contract and typically responds within 30 days with their decision.
During this waiting period, both parties remain in limbo. The seller cannot accept other offers, and the buyer cannot make offers on other contracts using the same funds. This exclusivity period is a normal part of the DVC resale process that all participants must accept.
Planning Around ROFR
Understanding ROFR helps buyers set realistic expectations for the purchase timeline. From initial offer to closing can take two to three months when ROFR passes smoothly. Buyers should plan their vacation timing accordingly and avoid making reservations until their ownership is confirmed. Knowledge of ROFR empowers buyers to navigate the resale market with confidence and appropriate expectations.
Additional Considerations
For sellers, understanding ROFR is just as important. Setting a realistic price that reflects current market conditions can help avoid repeated ROFR exercises, which can delay the sale process. Sellers may also benefit from consulting with experienced brokers who understand Disney’s patterns and can provide guidance on pricing strategies that are more likely to pass ROFR.
In conclusion, while ROFR adds a layer of complexity to the DVC resale process, it is a manageable aspect with the right preparation and understanding. Whether you are buying or selling, being informed about ROFR can help you make strategic decisions and achieve a successful transaction.
Common Misconceptions About ROFR
There are several misconceptions about ROFR that buyers and sellers should be aware of. One common misunderstanding is that a higher offer will automatically pass ROFR. While price is a significant factor, Disney's decision may also be influenced by other elements such as the resort's popularity or strategic goals.
Another misconception is that ROFR is a rare occurrence. In reality, Disney exercises this right regularly, especially during periods of market volatility or when they aim to maintain price levels. Understanding these nuances can help both buyers and sellers set realistic expectations and strategies.
Conclusion
Understanding the intricacies of ROFR in Disney DVC resales is essential for anyone navigating this market. By recognizing how Disney uses ROFR to protect its interests and market value, buyers and sellers can better strategize their offers and sales. This knowledge not only aids in making informed decisions but also enhances the chances of a successful transaction, ultimately leading to a rewarding DVC ownership experience.