How to price my DVC membership?

Determining the right price for your DVC membership requires understanding current market conditions, contract-specific factors, and buyer expectations. Whether you are considering selling or simply curious about your membership value, this guide explains how DVC pricing works and what influences the market value of your contract.

Current DVC Resale Market Overview

The DVC resale market operates independently from Disney direct sales, with prices determined by supply and demand among private buyers and sellers. Resale prices typically range from 30% to 50% below what Disney charges for new memberships, creating significant value opportunities for buyers while providing sellers with a legitimate exit path.

Market conditions fluctuate based on economic factors, Disney announcements, and seasonal buying patterns. Monitoring recent sales at your resort provides the most accurate picture of current market values. DVC Sales tracks transaction data and can help you understand where your contract fits within current market pricing.

Resort-Specific Pricing

Each DVC resort maintains its own pricing range based on factors like location, amenities, and expiration date. Prime locations such as Polynesian Village, Beach Club, and BoardWalk command premium prices due to their proximity to theme parks and desirable settings. Monorail-accessible resorts consistently attract strong buyer interest.

Newer resorts with later expiration dates often sell for higher per-point prices because they offer more years of membership value. Older resorts approaching their expiration dates may trade at lower prices as buyers factor in reduced ownership duration. Understanding where your resort fits in the pricing hierarchy helps set appropriate expectations.

Contract Size Impact

The total point count on your contract affects both the per-point price and buyer pool. Smaller contracts under 100 points often command slightly higher per-point prices because more buyers can afford the total investment. The lower barrier to entry attracts first-time DVC buyers and those adding supplemental points to existing memberships.

Larger contracts require buyers with more capital, reducing the potential buyer pool. However, serious DVC enthusiasts actively seek larger contracts to meet their vacation needs in a single purchase. Pricing larger contracts competitively on a per-point basis helps attract these buyers while acknowledging the more limited market.

Point Availability Premium

Contracts with points available for immediate use are worth more than stripped contracts. Banked points from the previous year, current-year points, and points arriving soon all add value because buyers can book vacations without waiting. When pricing your membership, account for the point status and highlight availability in your listing.

A contract with a full allocation of available points might justify pricing at the higher end of the range for your resort. Conversely, a stripped contract with no points until the next use year should be priced more conservatively to account for the waiting period buyers must accept.

Use Year Considerations

Your contract use year influences buyer interest and may affect pricing slightly. Popular use years like February, March, and October align with common vacation planning patterns and tend to attract broader buyer interest. Less common use years may require modest price adjustments to compete effectively.

The timing of your listing relative to your use year also matters. Listing a few months before your next point allocation allows buyers to plan for upcoming points, potentially supporting a stronger asking price.

Researching Comparable Sales

The most reliable way to price your DVC membership is by examining recent sales of similar contracts. Look at completed transactions at your resort with comparable point totals and use years. Calculate the per-point price to enable accurate comparisons across different contract sizes.

Pay attention to how long listings stayed on the market before selling. Quick sales may indicate competitive pricing or high demand. Extended market times often suggest overpricing. DVC Sales provides market data to help you understand these dynamics for your specific resort.

Disney ROFR Pricing Floor

Disney Right of First Refusal (ROFR) creates an effective pricing floor in the resale market. When contracts are priced too low, Disney frequently exercises their right to purchase rather than allowing the sale to proceed. Understanding recent ROFR patterns at your resort helps you avoid pricing that might attract buyer offers but result in Disney purchasing your contract instead.

Typically, Disney's ROFR ensures that the resale market remains competitive and prevents contracts from being sold at prices significantly below market value. Sellers should be aware of this practice to avoid unexpected outcomes during the sale process.

Getting a Professional Valuation

DVC Sales offers complimentary pricing consultations for sellers considering listing their memberships. Our team analyzes your contract details against current market data to provide a recommended listing price. This personalized assessment considers your resort, point total, use year, point availability, and current market conditions to suggest pricing that balances competitive positioning with value optimization.

Contact DVC Sales to discuss your membership and receive guidance on current market pricing for your specific contract. Having a professional valuation can provide peace of mind and help ensure that your membership is priced accurately to attract potential buyers.

Additional Tips for Selling Your DVC Membership

• Highlight Unique Features: If your membership includes unique benefits or features, such as a desirable view or location, make sure to highlight these in your listing.
• Be Transparent: Clearly state the terms of your membership, including the expiration date and any restrictions, to build trust with potential buyers.
• Stay Informed: Regularly check market trends and adjust your pricing strategy as needed to remain competitive.

Pricing your DVC membership correctly is key to a successful sale. By understanding the factors that influence pricing and leveraging professional resources, you can navigate the resale market with confidence.